Tag: Advertising

Are our phones listening to us?

The idea that everyone with an electronic device is under surveillance has circled mainstream society since George Orwell’s 1984. Though Orwell’s novel is fiction, hyper-tailored social media ads suggest our phones may be listening to us almost as much as Big Brother. One of the most prominent...

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Selling to students, for students

The media follows us everywhere — even into our campus buildings. In Mackintosh-Corry Hall, students must walk by a handful of ads to get into class, and there are several throughout our student life buildings we may not notice as we pass by. Each of us are subject to thousands of marketing messages...

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Are Super Bowl ads worth the money?

In an H&M ad during Sunday’s Super Bowl, English footballer David Beckham posed in briefs to promote his new line of underwear. Sure, it grabbed our attention, but it might have been a multi-million-dollar mistake. With a 30-second commercial at this year’s Super Bowl estimated to cost $3.5 million...

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Beer ads have tangible effect

A recent alcohol advertising campaign by Canadian brand James Ready that uses lawn signs, posters and giveaways is troubling. Campaigns like these point to the need for all Queen’s students to think critically about how advertising influences their health and their decisions related to alcohol. The...

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