Tag: gendered marketing

We don’t need ‘Lady-Friendly’ Doritos

In a time where gender inequality is in sharp focus, it’s ridiculous of the CEO of Pepsi-Co, Indra Nooyi, to propose women need a different kind of chip to appeal to them.  In a Freakonomics interview that has since gone viral, Nooyi alluded to the possibility of Pepsi-Co, which owns Doritos, to create...

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