Tag: Marketing

Next Gen Dinner Series sets graduating students up for success

Written on . Posted in News.

Each year, soon-to-be and recent post-secondary graduates struggle to find their place in the workforce. For students in marketing, design, digital, communications, advertising or an MBA program, the Next Gen Dinner Series could be the event that kick-starts their career. Since 2011, the Next Gen...

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The social market

Written on . Posted in Lifestyle.

To create a relatable rapport with customers, business can take the leap to social media. With the right leveraging of social media, small businesses can use online conversation and interaction to boost their marketability. The student-run Tricolour Outlet capitalizes on their online presence by marketing...

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No purchase necessary for chance

Written on . Posted in Features.

Reading the fine print could mean the difference between spending and saving money. A close look at the rules shows that contestants don’t necessarily have to pay to obtain an entry for any chance-based contest. Popular contests such as Tim Horton’s Roll Up the Rim and Coffee Time’s Flip to Win have...

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NFL campaign arrives at Queen’s

Written on . Posted in Sports.

North America’s most prosperous sports league is on Queen’s campus for four days, but they’re not exactly out there. NFL on Campus, a marketing initiative that’s visiting several universities across Ontario and Quebec to promote CIS football, is working towards engaging new and existing fans. The...

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