After months of planning, Tricolour Outlet (TRO) launched a sticker pack in collaboration with Queen’s Black Academic Society (QBAS). One hundred per cent of the proceeds will go towards an organization of QBAS’s choosing. 

Sara Abdella, marketing director for QBAS, told The Journal the main goal for the sticker pack was to spread awareness of the Black Lives Matter movement. 

“After everything that has happened over the summer, everything was overwhelming, so my team and I came up with some of the sticker ideas,” Abdella said. 

Abdella said stickers are a great way to show support with the power to show a strong message. 

“We didn’t want to be corny, and we didn’t want it to fake solidarity,” she said. 

After receiving support from multiple campus organizations, Abdella said QBAS has decided they may put the proceeds received from the sales to Asian foundations or other POC organizations, due to the rise of anti-Asian hate.

Camryn McKay, marketing and e-commerce manager from TRO, said the collaboration came to be in the summer after the Black Lives Matter movement. 

“Something I wanted to try out is having a lot of collaboration on campus,” McKay told The Journal. 

McKay said TRO is like a corporate entity, so there are many resources and funds to help raise awareness. 

“Sara and I both designed them,” she said. “We bounced ideas back and forth with different images 
and references.”

With TRO covering the product cost, McKay said they were able to come up with five unique designs. 

“When I reached out to QBAS, my initial idea was to have a t-shirt or a tote bag, but then I thought a sticker pack would be a cool visual way of portraying messages,” McKay said. 

From a marketing standpoint, stickers are also effective with students because they’re financially accessible, she said. Students can also raise awareness by sticking them on a laptop or water bottle. 

“As a corporate entity, we have the capacity and the means to create and collect funds for products we design for ourselves,” McKay said. 

“We really want this to be a continuing collaboration,” McKay said. Students can be involved in this initiative by emailing TRO’s marketing email or QBAS. 

“I really want students to be able to draft designs and submit them, so anyone who has artistic talent and can push some ideas—please contact us,” Abdella said. 

The sticker pack is currently for sale on the TRO website priced at $8. It’s also available for curb-side pickup and Canada-wide shipping.